This is your reminder that seasonal depression doesn’t exist in [City]
Caption
Warm city version
This is your reminder that seasonal depression doesn’t exist in [City] ☀️😌
Winter here looks like patio lunches, morning walks without layers, and sunsets that still feel like summer. While everyone else is counting down the days until spring, life in [City] keeps moving outdoors in the best way.
If you love sunshine, warm evenings, and a lifestyle that doesn’t change just because the calendar does, [City] is one of those places that is very hard to beat 🌴🏡
#[CityName]RealEstate #[CityName]Realtor #WinterIn[CityName] #[CityName]Living #[CityName]Market #MoveTo[CityName]
Cold city version
This is your reminder that seasonal depression doesn’t exist in [City] ❄️🤍
We’ve got snowy streets, cozy local spots, crisp air, and a slower pace that actually makes life feel more balanced. People still get outside, still meet up, and still enjoy the season instead of waiting for it to pass by.
If you love real seasons, winter routines, and a city that leans into the cold instead of hiding from it, [City] is right where you need to be ❄️☕️
#[CityName]RealEstate #[CityName]Realtor #WinterIn[CityName] #[CityName]Living #[CityName]Market #MoveTo[CityName]
Instructions
1. Upload your video clips into the Instagram Edits app (watch the tutorial here). Use at least 5 local clips, keeping them ~2 seconds (or less). Lead with your strongest clip and make sure it matches the hook.
Note: If you need extra b-roll, grab free stock clips from dupephotos.com or download the app.
2. Add your hook and customize it to work for your location, ideal client, and the vibe of the video.
3. Select your font and text style. We recommend using white text with no background and a moderate size for best readability. Fonts we love: Classic, Directional, Advercase, and Danmark.
4. Add your trending audio. Choose audio with the trending arrow that fits the vibe of the reel.
5. Export the reel from Edits, then upload it into the Instagram app.
6. Customize your caption before posting. Copy and paste the caption above into Instagram and update key details (i.e. city, neighborhood, ideal client, listing info, etc.).
7. Add a lead magnet call-to-action at the end of your caption. Include a simple call-to-action that aligns well with the post to grow your email list. Watch this training series to learn how to set this up.
8. Tag your location and any featured businesses. Add your city as the post location, and tag / invite collaborators for any local businesses featured.
