What made you move to [City Name]?

Reel

Mar 14

Written By Quinn Danniels

Caption

Warm Climate Version

People don’t usually move to [City Name] for just one reason.

Yes, it’s the weather, but it’s also the way life feels here.

Longer days. More time outside. A pace that lets you actually enjoy your weekends instead of recovering from them. ☀️

Some people come for a job, others for a fresh start… and a lot of people stay because they realize this lifestyle just works.

👇 Which month made you realize [City Name] was different?

DM me anytime if you’re thinking about making a move and want the honest, local scoop on [City].

#LifeIn[CityName] #[CityName]Living #[CityName]Local #[CityName]Vibes #Explore[CityName]

Cold / Four-Season Climate Version

What pulls people to [City Name] isn’t just one season… it’s the rhythm of all four.

Cozy winters, vibrant summers, and those in-between months that make the city feel alive again. 🍂🌸

There’s something grounding about watching the year change and having traditions, routines, and local spots for every season.

Some moves start practical… but this one often turns into a love story with the place you call home.

👇 Which season made you fall for [City Name]?

And if you’re thinking about moving here, DM me to chat about neighborhoods, lifestyle, and what living here is actually like.

#LifeIn[CityName] #[CityName]Living #[CityName]Local #[CityName]Vibes #Explore[CityName]

Instructions

1. Upload your video clips into the Instagram Edits app (watch the tutorial here). Use at least 5 local/personal clips, keeping them ~2 seconds (or less). Lead with your strongest clip and make sure it matches the hook.

Note: If you need extra b-roll, grab free stock clips from dupephotos.com or download the app.

2. Add your hook and customize it to work for your location, ideal client, and the vibe of the video.

3. Select your font and text style. We recommend using white text with no background and a moderate size for best readability. Fonts we love: Classic, Directional, Advercase, and Danmark.

4. Add your trending audio. Choose audio with the trending arrow that fits the vibe of the reel.

5. Export the reel from Edits, then upload it into the Instagram app.

6. Customize your caption before posting. Copy and paste the caption above into Instagram and update key details (i.e. city, neighborhood, ideal client, listing info, etc.).

7. Add a lead magnet call-to-action at the end of your caption. Include a simple call-to-action that aligns well with the post to grow your email list. Watch this training series to learn how to set this up.

8. Tag your location and any featured businesses. Add your city as the post location, and tag / invite collaborators for any local businesses featured. Then post!