Plot twist: You moved to [Your City] instead of [Popular City]… and it was the best decision you ever made

Reel

Oct 7

Caption

Plot twist: you moved to [Your City] instead of [Popular City]… and it was the best decision you ever made.

Turns out, [Your City] has a lot going for it.

You get [reason people love living here], [local perk], and plenty to do without having to plan your whole life around getting across town.

Plus, there’s something pretty nice about coming home to a place that actually feels like home.

If you’ve been considering a move to [Your City], send me a DM. I’d be happy to show you around and help you figure out if it’s the right fit for you.

#[YourCity]Realtor #[YourCity]RealEstate #[YourCity]Living #[YourCity]Homes #MovingTo[YourCity]

Instructions

1. Upload your video clips into the Instagram Edits app (watch the tutorial here). Use at least 5 local and/or personal clips, keeping them ~2 seconds (or less). Lead with your strongest clip and make sure it matches the hook.

Note: If you need extra b-roll, grab free stock clips from dupephotos.com or download the app.

2. Add your hook and customize it to work for your location, ideal client, and the vibe of the video.

3. Select your font and text style. We recommend using white text with no background and a moderate size for best readability. Fonts we love: Classic, Directional, Advercase, and Danmark.

4. Add your trending audio. Choose audio with the trending arrow that fits the vibe of the reel.

5. Export the reel from Edits, then upload it into the Instagram app.

6. Customize your caption before posting. Copy and paste the caption above into Instagram and update key details (i.e. city, neighborhood, ideal client, listing info, etc.).

7. Add a lead magnet call-to-action at the end of your caption. Include a simple call-to-action that aligns well with the post to grow your email list. Watch this training series to learn how to set this up.

8. Tag your location and any featured businesses. Add your city as the post location, and tag / invite collaborators for any local businesses featured.