Caption
[City Name] has so much more to offer than people give it credit for. 👀
There’s a lot more to this place than its reputation for [stereotype]. As someone who knows and loves this area, I could give you plenty of reasons to look twice. The local spots, the lifestyle, the sense of community, and the little neighborhood gems people don’t always talk about deserve a little more attention.
Want to see what [City Name] is really like? DM me! I’d love to show you around.
#[CityName]RealEstate #[CityName]Realtor #[CityName]Living #[CityName]Local #[CityName]ThingsToDo
Instructions
1. Upload your video clips into the Instagram Edits app (watch the tutorial here). Use at least 5 local and/or personal clips, keeping them ~2 seconds (or less). Lead with your strongest clip and make sure it matches the hook.
Note: If you need extra b-roll, grab free stock clips from dupephotos.com or download the app.
2. Add your hook and customize it to work for your location, ideal client, and the vibe of the video.
3. Select your font and text style. We recommend using white text with no background and a moderate size for best readability. Fonts we love: Classic, Directional, Advercase, and Danmark.
4. Add your trending audio. Choose audio with the trending arrow that fits the vibe of the reel.
5. Export the reel from Edits, then upload it into the Instagram app.
6. Customize your caption before posting. Copy and paste the caption above into Instagram and update key details (i.e. city, neighborhood, ideal client, listing info, etc.).
7. Add a lead magnet call-to-action at the end of your caption. Include a simple call-to-action that aligns well with the post to grow your email list. Watch this training series to learn how to set this up.
8. Tag your location and any featured businesses. Add your city as the post location, and tag / invite collaborators for any local businesses featured.
