Unwritten rules of [City Name] that everyone knows after being here long enough


Caption

You don’t learn these on day one… but give it some time and they just become part of how you live here.

Here are a few unwritten rules of [City Name] that locals just get 👇

1️⃣ [You always leave earlier than you think you need to]

[What looks like a quick trip can change fast depending on the time of day.]

→ Pro tip: [Build in a little buffer and you’ll save yourself the stress.]

2️⃣ [Everyone has their “go-to” spots and rarely switches it up]

[Whether it’s coffee, takeout, or a workout class, people here find their favourites and stick to them.]

→ Pro tip: [Ask a local for their spots. That’s where the good stuff is.]

3️⃣ [Neighborhood choice changes your entire experience]

[Two areas can feel completely different even if they’re close on the map.]

→ Pro tip: [Spend time in a few neighborhoods before deciding where you want to land.]

4️⃣ [Parking can make or break your day]

[It’s one of those small things that quickly becomes a big deal.]

→ Pro tip: [Always check parking options when you’re looking at a place.]

5️⃣ [People plan around the busy times without even thinking about it]

[There’s an unspoken rhythm to the city and locals learn how to move with it.]

→ Pro tip: [Once you figure it out, everything feels a lot easier.]

Once you know the flow here, everything just clicks a little more.

#[CityName]RealEstate #[CityName]Realtor #[CityName]Homes #[CityName]Living #[CityName]Life

Instructions

1. Upload your video clip into the Instagram Edits app (watch the tutorial here). Use 1 local clip, keeping it 5-7 seconds. Use your strongest clip and make sure it matches the hook.

Note: If you need extra b-roll, grab free stock clips from dupephotos.com or download the app.

2. Add your hook and customize it to work for your location, ideal client, and the vibe of the video.

3. Select your font and text style. We recommend using white text with no background and a moderate size for best readability. Fonts we love: Classic, Directional, Advercase, and Danmark.

4. Add your trending audio. Choose audio with the trending arrow that fits the vibe of the reel.

5. Export the reel from Edits, then upload it into the Instagram app.

6. Customize your caption before posting. Copy and paste the caption above into Instagram and update key details (i.e. city, neighborhood, ideal client, listing info, etc.).

7. Add a lead magnet call-to-action at the end of your caption. Include a simple call-to-action that aligns well with the post to grow your email list. Watch this training series to learn how to set this up.

8. Tag your location and any featured businesses. Add your city as the post location, and tag / invite collaborators for any local businesses featured.

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