I love the idea that we don't fall in love with a city…

Reel

Jul 22

Caption

The older I get, the more true that feels.

When I think about why I love [City Name], it has a lot less to do with any one place and more to do with the life I’ve built here. The routines that make up my days, the people I’ve met along the way, the memories attached to certain streets, and all the little moments that have shaped this season of life.

Maybe that’s why asking someone why they love a city usually leads to a much bigger answer than you expect.

For me, that’s [City Name] 🌆

What city feels that way for you?

#[CityName]RealEstate #[CityName]Living #[CityName]Homes #[CityName]Realtor #[CityName]Community

Instructions

1. Upload your video clip into the Instagram Edits app (watch the tutorial here). Use 1 local clip, keeping it 5-7 seconds. Use your strongest clip and make sure it matches the hook.

Note: If you need extra b-roll, grab free stock clips from dupephotos.com or download the app.

2. Add your hook and customize it to work for your location, ideal client, and the vibe of the video.

3. Select your font and text style. We recommend using white text with no background and a moderate size for best readability. Fonts we love: Classic, Directional, Advercase, and Danmark.

4. Add your trending audio. Choose audio with the trending arrow that fits the vibe of the reel.

5. Export the reel from Edits, then upload it into the Instagram app.

6. Customize your caption before posting. Copy and paste the caption above into Instagram and update key details (i.e. city, neighborhood, ideal client, listing info, etc.).

7. Add a lead magnet call-to-action at the end of your caption. Include a simple call-to-action that aligns well with the post to grow your email list. Watch this training series to learn how to set this up.

8. Tag your location and any featured businesses. Add your city as the post location, and tag / invite collaborators for any local businesses featured.