Not to be dramatic, but trusting Zillow over a [City Name] expert is why you’re missing the best homes

Reel

Sep 16

Caption

I get that Zillow is easy and it's usually the first place people start looking.

But some of the best opportunities never make it there.

When you work with a local agent, you're getting someone who knows the neighborhoods inside and out and often hears about homes before they're listed publicly.

A lot of what helps buyers happens behind the scenes. We're talking with other agents, keeping an ear out for upcoming listings, following up on homes that could be coming soon, and staying connected so we know what's happening before it shows up online.

Just as important, I take the time to get to know you. I want to understand how you live, what matters most to you, and what you actually want your day-to-day life to look like. That way, I'm not just sending you every listing that pops up. I'm helping you find the home that feels like the right fit.

That's the kind of advantage you don't get from scrolling through an app.

If you're thinking about buying in [City Name], save this post and send me a DM when you're ready. I'd love to help you find the homes you might not have found on your own. 🏡

#[CityName]RealEstate #[CityName]Realtor #HomeBuyingTips #FirstTimeHomeBuyer #[CityName]Homes

Instructions

1. Upload your video clip into the Instagram Edits app (watch the tutorial here). Use 1 listing or personal clip, keeping it 5-7 seconds. Use your strongest clip.

Note: If you need extra b-roll, grab free stock clips from dupephotos.com or download the app.

2. Add your hook and make any needed customizations.

3. Select your font and text style. We recommend using white text with no background and a moderate size for best readability. Fonts we love: Classic, Directional, Advercase, and Danmark.

4. Add your trending audio. Choose audio with the trending arrow that fits the vibe of the reel.

5. Export the reel from Edits, then upload it into the Instagram app.

6. Customize your caption before posting. Copy and paste the caption above into Instagram and update key details (i.e. city, neighborhood, ideal client, listing info, etc.).

7. Add a lead magnet call-to-action at the end of your caption. Include a simple call-to-action that aligns well with the post to grow your email list. Watch this training series to learn how to set this up.

8. Add your city as the location and post!