Trending reel: Guilty on all counts


Instructions:

What to Film:

A reel with 3 short clips of yourself raising your hands like you’re being hand cuffed, timed to the audio saying “guilty.”

On-Screen Text (Per Clip):

Text over each clip sharing the “offense” that is contradictory to your personal brand.

Real Estate Examples:

  • Tells buyers to “stay patient”... but refreshes the MLS every 10 minutes

  • Preaches work-life balance… but shows homes on Sundays and emails at midnight

  • Tells clients not to get emotionally attached… but already mentally moved in

  • Says “luxury is a lifestyle”… but drives around with fast food wrappers in the passenger seat

Trending Audio: Guilty on all counts

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Trending reel: The most unhinged things I’ve done to…