Trending reel: Firefighter method

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Instructions:

What to Film or Photograph:

Film a quick video of your shoes with your jeans around them (as if you’re ready to jump into action) surrounded by 3–4 real estate–related “props.” Think: your buyer guide, lockbox, purse, keys, coffee, business cards, or a closing gift.

On-Screen Text:

Firefighter method in case [ideal client action]

Real Estate Examples:

• Firefighter method in case someone wants to list their house for sale

• Firefighter method in case someone needs a last-minute showing

• Firefighter method in case someone wants to go house shopping this weekend

• Firefighter method in case a buyer texts “can we see it today?”