“What’s all the fuss about [City name]?”
Caption
If you've ever wondered why people love living in [City Name], this is probably the best way to explain it.
A regular [Weekday] here can look pretty great. Your favorite coffee shop is busy, people are out for a walk, patios are full, and there's always something happening around town.
I think one of the best things about [City Name] is that it doesn’t take a holiday or a big event for the city to feel exciting ✨
If you're thinking about making a move to [City Name], spend a regular weekday here before you decide. You'll get a much better feel for what everyday life is actually like.
#[CityName]RealEstate #[CityName]Realtor #[CityName]Living #MovingTo[CityName] #[CityName]Homes
Instructions
1. Upload your video clips into the Instagram Edits app (watch the tutorial here). Use at least 5 local clips, keeping them ~2 seconds (or less). Lead with your strongest clip and make sure it matches the hook.
Note: If you need extra b-roll, grab free stock clips from dupephotos.com or download the app.
2. Add your hook and customize it to work for your location, ideal client, and the vibe of the video.
3. Select your font and text style. We recommend using white text with no background and a moderate size for best readability. Fonts we love: Classic, Directional, Advercase, and Danmark.
4. Add your trending audio. Choose audio with the trending arrow that fits the vibe of the reel.
5. Export the reel from Edits, then upload it into the Instagram app.
6. Customize your caption before posting. Copy and paste the caption above into Instagram and update key details (i.e. city, neighborhood, ideal client, listing info, etc.).
7. Add a lead magnet call-to-action at the end of your caption. Include a simple call-to-action that aligns well with the post to grow your email list. Watch this training series to learn how to set this up.
8. Tag your location and any featured businesses. Add your city as the post location, and tag / invite collaborators for any local businesses featured.
